Attractive Network Strategies: How Peering Helps You Stay Connected
Imagine being in a room with key players from Google, SAIC, and The Red Hot Chili Peppers and Oprah. Imagine that this is your chance to spread the word about you, your ideas or your business by making a connection with these powerful information channels. Would you do it? How important do you think this would be to your success?
OK, lets take away the pressure of the designer clothes, red carpet, paparazzi, and the nerve racking thought of coming up with the perfect something to say to get your message out. Tell you what, lets go ahead and remove the people too so all you have left is the big name channel, the network.
Seems a little less intimidating, right?
Think about your virtual network working like this. When you place your server in a room with other big name players in technology you give your information the opportunity to travel faster and more efficiently to those who need your information most; whether it is down the hall or across the globe.
This is network peering. Network peering in a structured colocation facility allows your Internet server to link to other Internet channels. These channels allow your information to travel efficiently and securely through the network to its intended destination, fast.
Another benefit of colocation through peering is that you build a more reliable network. Not only is your network faster, but you have practically eliminated information downtime. Peering allows multiple Internet access lines to your server. In the event that your main ISP goes down, you are literally in the same room with other ISP channels. Staying up is as simple as unplugging one cord and plugging in another. Awesome.
It is up to you to decide how to get that message out to as many people as possible, utilizing the most efficient channel as possible. You may not have Anthony Kiedis or Oprah Winfrey marketing for you, but network peering is possibly the the fastest (and less expensive) realistic option.
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