Web App Design: Local Tech Partnership Benefits User Experience
In partnership with Hy Creative, engineers at API Digital develop a method for testing Appleton’s revolutionary web application, geniuStyle (TM).
All three companies were founded in Huntsville, AL in the last 15 years.
"We put a lot of work into our website designs. Our interactive tools have to be functional, attractive, and user friendly," says Nevin Langdon, CEO of Hy Creative.
Veteran web developer and CSG Manager at API Digital, Eric Johnston, developed and directed the project. “Our testing provides a third party opinion. We find breaks in the application design and provide an accountability list for the problems that we see. The rest is up to them.”
The application test was designed in 2 phases. The first phase consists of a functionality test and a user experience summary. The second phase tested online payment processing for the application.
“We examined its functionality on various platforms [PC, Mac, and Mobile], and operating systems. We also tested the application on multiple browsers...From these tests, we were able to determine a minimum requirement recommendation for running the application.”
The entire staff at API Digital was recruited to help test for user experience.
Scott Pell, CIO of API Digital, made the request to have all employees take part in this portion of the testing. “It was a win-win for all of us. They [Hy Creative] get a functional web application, we get a better understanding of our employees and Appleton gets a cool website. I look forward to getting Appleton’s final evaluation of our company profile.”
This is the first test of its kind for API Digital, but Mr. Johnston isn’t a stranger to the challenge. “I’ve designed application testing many times before. We have all the capabilities here to do it.”
“It gave us valuable unbiased feedback on user experience” said Langdon. “We’ll work with API Digital on more projects like this one in the future.”
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